Like a Virgin
I heard a commercial the other day for Virgin America airlines. The company positions itself as an airline that does things differently, and its tagline reflects that ethos:
A Breath of Fresh Airline
The genius of this tagline lies in the implied understanding that everyone hates airlines. Airlines are seen as stuffy and stiff, and this tagline directly addresses and erases that stereotype. Brilliant.
Media Decoder
I stumbled across the New York Times’ Media Decoder blog today. It’s a blog about the media industry. I really like its tagline:
Behind the Screens, Between the Lines
It tells you exactly what the blog is all about—reporting and interpreting what’s going on int he media world. Super clever.
A Wells Fargo Epiphany
Today I was listening to the radio in my car. A commercial for Wells Fargo came on. I have no idea what the commercial was actually for, but I remember the last line. The voiceover guy said the company’s tagline, which is
Together we’ll go far.
I’m a Wells Fargo customer and have probably heard this a bunch of times. But today, a few seconds after I heard it, it hit me.
We’ll Go Far
Wells Far Go
Wow. When I realized how brilliant that was, my jaw dropped.
Well played, Wells Fargo. Well played.
