Like a Virgin
I heard a commercial the other day for Virgin America airlines. The company positions itself as an airline that does things differently, and its tagline reflects that ethos:
A Breath of Fresh Airline
The genius of this tagline lies in the implied understanding that everyone hates airlines. Airlines are seen as stuffy and stiff, and this tagline directly addresses and erases that stereotype. Brilliant.
Like the Internet, Only…
There’s this magazine called The Printed Blog. It is, in its own words, a collection of “The best of the web, picked by editors you know and love, delivered to you in a beautiful print magazine for only $24 a year.”
Kind of a neat idea, right? But the best part is their tagline:
Like the Internet. Only Flammable
Pot Holder
I love it when a word or phrase can have entirely different meanings depending on how you look at it. And while I don’t endorse illegal drug use, “pot holder” is a great example of that it’s-all-about-perspective thing.
The little tag in the photo below has a clever little tagline, too:
The perfect way to handle all of your baked goods.
Spazzstick
I just ran across Spazzstick, the caffeinated lip balm. Yes. Caffeinated lip balm.
This gets my vote for best-named beauty product ever.
It was invented by a cop who needed to keep his lips from chapping on those long night shifts.
Tsarbucks and More on The Simpsons
In the first episode (“The Falcon and the D’Ohman”) of season 23 (23!) of The Simpsons, there’s some great wordplay. Homer has been kidnapped by Ukrainian mobsters and is being held captive in Springfield’s “Little Ukraine” district. As his rescuer walks down the streets of Little Ukraine, he notices some interesting stores…
The guy even quips:
I’d take a moment to enjoy those store names if I didn’t have a job to do.
One Night Stand
From a tweet I saw a while back:
I had this one night stand, and the next morning I felt so guilty I bought another one for the other side of the bed.
The New Kindle Is on Fire
Amazon.com announced it’s Kindle Fire tablet last week. There were a bunch of fire-related headlines floating around (it’s almost too easy with a name like that), but I thought this was one of the better ones [from ksl.com]:
The one-line description is even better, though, with the untouchable-touchscreen wordplay.
A Wells Fargo Epiphany
Today I was listening to the radio in my car. A commercial for Wells Fargo came on. I have no idea what the commercial was actually for, but I remember the last line. The voiceover guy said the company’s tagline, which is
Together we’ll go far.
I’m a Wells Fargo customer and have probably heard this a bunch of times. But today, a few seconds after I heard it, it hit me.
We’ll Go Far
Wells Far Go
Wow. When I realized how brilliant that was, my jaw dropped.
Well played, Wells Fargo. Well played.
A Brilliant Business Name
I ran across a pretty amazing business name the other day. The company is Lowercase Capital (capital as in the economic term). Get it? … lowercase… CAPITAL…
Brilliant. Here’s their website.
