Like a Virgin
I heard a commercial the other day for Virgin America airlines. The company positions itself as an airline that does things differently, and its tagline reflects that ethos:
A Breath of Fresh Airline
The genius of this tagline lies in the implied understanding that everyone hates airlines. Airlines are seen as stuffy and stiff, and this tagline directly addresses and erases that stereotype. Brilliant.
Like the Internet, Only…
There’s this magazine called The Printed Blog. It is, in its own words, a collection of “The best of the web, picked by editors you know and love, delivered to you in a beautiful print magazine for only $24 a year.”
Kind of a neat idea, right? But the best part is their tagline:
Like the Internet. Only Flammable
What the…?
So there’s this Vietnamese noodle dish called pho. It’s pronounced like “fun” without the -n.
When I was driving around near my sister’s place in Seattle a couple months ago, I saw what is possibly the greatest restaurant name ever. It’s a Vietnamese restaurant called…
What the Pho!
Here’s the restaurant’s website.
Media Decoder
I stumbled across the New York Times’ Media Decoder blog today. It’s a blog about the media industry. I really like its tagline:
Behind the Screens, Between the Lines
It tells you exactly what the blog is all about—reporting and interpreting what’s going on int he media world. Super clever.
